Clasiq Clasiq Season 3: Designer Series
Before there were dedicated schools for automobile design people who wished to be an automotive stylist worked at Industrial Design Studio. Bill Robinson is among those that pioneered the automotive design industry. From his first experience seeing a Cord to showing off his portfolio straight out of high school, Bill was destined to be an automotive stylist.
The design security is so great that sometimes your friends would be in another studio and they would not allow you into that studio. The only information you can take with you is the design knowledge you have in your head.
“Designers are difficult people to work with. They all think their designs are great, and their designs should be picked.” But working with students who want to become transportation designers can really be rewarding work.
The strongest challenge in automotive design is Identity. Early in the 20th century Packard understood that they needed to create consistency in their design. There was a time when even 5 year old kids could spot a Packard on the road.
Listen to Bill as he dissects his artwork and discusses his thinking while he was doing these designs.